I am a serial entrepreneur, advisor and digital board professional based in Helsinki, Finland.

Great to have you here!

My to-do at the crossroads of creativity, tech, business and finance is clear:

1. show up for what makes you curious

2. be present and listen

3. find out what’s true

4. focus, act deliberately, strive for impact

5. pivot quickly when signs are clear,

6. don’t waste time, yours or others, time is life

7. have a portfolio strategy.

Entrepreneur, 2011 ->

I help people, teams, products and new markets to grow from pilots to businesses, as well as to harness the power of technology while doing so, by offering business advisory, leadership and executive production as a service.

Board member, Gate Apps, 2023 ->

Gate Apps simplifies work processes with digital tools and solutions in b2b saas model.

Board member, Silvestor, 2022 ->

Silvestor develops a new, community driven digital wellbeing and health service, ViisViis, for 55+ audience.

Consultancy engagements I’ve done range from food to transport and consumer real estate businesses developing new digital value added services and service operator offerings. Through Chairperson of the Board work in Spark Sustainability 2021-2023 as well as being an advisor to Sitra’s sustainable everyday life program since 2018, I have a deep understanding of both green transformation and biodiversity related actions businesses need to take.

How did I grow up do what I do:

I’ve been a digital maker since 1998. The business models and contexts where I’ve done the thing have changed over the years. 2011 was a clear turning point when I founded a digital well-being games studio. I learned so much during the following five years! From 2016 onwards I’ve helped corporations, growth, companies, startups, think tanks and even one NGO to build new digital and value added service business as an entrepreneur. In addition to advisory, I do board and startup work.