Tiina Zilliacus

  • – serial entrepreneur
  • – advisor
  • – business angel

Let’s implement The New Together.

Hello, great to have you here and welcome! I’m Tiina Zilliacus, a multi-disciplinary entrepreneur and advisor working at the intersection of business, digital technology and new products since 1997.
Whether creating new business concepts, consumer testing and analyzing data, increasing traction or coaching teams how to organize around the new, my objective is to be distilled, clear and inviting in everything I do.
Other important keywords when building the new for me include growth culture, digital possibility, new business models, openness, creativeness, originality, functionality, ease of use, data based decision making, cost efficiency, hands on doing and together.

Coming soon: podcast for new builders!

I apply experience, insight, service design, consumer connection, data science, commercial sense and growth leadership to digital and real world challenges, and help others to do the same.

To me a great new concept is clear, easy to test and targets big enough market in addition to having something unique at its core. Doing matters. I’ve both shipped for real and helped others to ship tens of times.

Entrepreneurship, as well as creating new products and services, are learning processes. Who knows how to stay open and to learn efficiently, becomes successful. Let’s discuss how can I help you to build the new!

Advisory work

  • Companies
  • Startups
  • Education
  • Innovation funds and think tanks
“Tiina makes new digital services happen, from concept to customer testing to data driven development. Whatever she helps us with, she also makes sure the competence grows within our own team.”
– Leena Helminen
Director, Fresh Products, Apetit
Above you can find some of my advisory work references throughout the ecosystem. In addition to advisory services via my own company, I work with startups via Cherryontop Ventures. If you are a startup entrepreneur, do check out Cherryontop.


Looking for help or another opinion?

If yes, I’d love to hear from you!